IDIC – Industrial Design Forum

IDIC is the abbreviation for the China Industrial Design Forum. The logo, with its artistic appearance, expresses the core spirit of craftsmanship through three different meanings of the Chinese character “gong” at different levels, each showing a special ethnic look. The brand design achieves a versatile appearance through the wide-ranging use of the two brand colours, with the dominant colour switching between red and blue. In accordance with the claim “Create the future”, the key visual is an illustration of a connected city and has a futuristic feel. The bilingual approach used on different promotional materials speaks to an international target group.