Packaging

HitotubuKanro Luxury Candy

This packaging design was developed for the luxury version of Kanro candy, a famous product made by a Japanese confectionery producer with a history of over 100 years. The orange colour, foil-stamping and use of a Japanese paper called washi lend the product, which appeals mainly to a female target group, a high-class look. Symbols for the different flavours – ginger, plum, wasanbon (a fine Japanese sugar) and mizuame (a sweet syrup) – are die-cut into the gift box, so that the product is visible when the consumer slides open the lid.

Red Dot