Total Design
Brand Identity, Visual Identity
HEMA – Made with love
In the context of HEMA's strategic reorientation, a rebranding project was launched. The result reflects the cheerful character of the company. The red logo forms the basis of the identity. The entire colour palette consists only of colours that are meant to convey positive emotions.
Credits
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Client:HEMA, Amsterdam, Netherlands
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Design:Total Design, Amsterdam, Netherlands
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Project Team:Total Design: Henriette Verkerk (Head of Branding) Edwin van Praet (Creative Director) Adam Lane (Design) Timon Weerstand (Design) Rogier Bisschop (Design) Kassahun Villa (Motion Design) Marloes Pijning (Client Manager) Arjen Firet (Implementation Design)
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