Retail Packaging

Green Meadows Tools

For the new brand Green Meadows, this environmentally friendly packaging is made from upcycled corrugated cardboard, which is characterised by high intensity and durability. Another special feature is that the packaging does without cable ties and is secured using glue. Thus, the use of one-piece corrugated cardboard was sufficient to fix the packaging effectively and safely. The unique watermark print sets the product line apart from other tool boards, while the line drawing patterns enhance the visual impact on the consumer. With only one black mark on the packaging, the product collection follows the design concept of “less, but better”.

Red Dot

Credits

Client:

Test Rite Group, Shanghai, China
Design:

Test Rite Group, Shanghai, China
Project Team:

Wen-Hsiang Wei (Creative Direction) Ming-Chien Chen (Art Direction) Li Yang (Concept) Jianqiang Gu (Artwork) Binjie Yuan (Artwork) Lijun Zheng (Graphic Design) Yin Zhong (Graphic Design) Sujuan Lin (Photography)