“Good House, Great Life.” is a project planned and designed for the third phase of a landmark building in Taipei’s Tamsui District. The poster series conveys the core meaning and value underlying this project, namely that great truths are all simple and good design should be organic. The design, featuring a symbolic image of the sea from ancient Chinese ba gua diagrams, is very similar to the rational lines of the building’s exterior and the characteristic curve on the building’s top. It also happens to form the Chinese character for “three”, which in turn represents the construction project in Taipei.
Credits
Client:
Hung Sheng Co., Ltd., Taipei City, Taiwan
Design:
Hufax Arts, New Taipei City, Taiwan
Fu Jen Catholic University, New Taipei City, Taiwan
Project Team:
Fa-Hsiang Hu (Creative Direction)
Alain Hu (Art Direction/Typography/MG)
Yun Liu (Copy Direction)
Di Hu (Typography)
Fei Hu (Graphic Design)
Yan Chan Liu (Motion Graphics)
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