Client: Uppsala Municipality, Uppsala, Sweden
Genesis Audio Branding
Begründung der Jury
The audio branding for Genesis is an outstanding example of sound identity in this area of business. From the rhythm and melody to the instrumentation, every detail has been carefully conceived and honed to create a harmonious contemporary sounding composition featuring traditional instruments and rhythms. Thus, it achieves high consistency across the various touchpoints of the luxury car brand.
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Client:Hyundai Motor Company, Seoul, South Korea
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Design:Hyundai Motor Company Creative Works Seoul, South Korea why do birds GmbH, Berlin, Germany
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General Management:Sungwon Jee Hyundai Motor Company
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Project Management:Brian Byungwook Yoon Hyundai Motor Company
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Design Management:Young Jang Hyundai Motor Company
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Managing Director:Alexander Wodrich why do birds GmbH
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Creative Direction:Leopold Hoepner why do birds GmbH
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Music / Sound Design:Johannes Lehniger why do birds GmbH