Promotional Video,Computer Animation

Gapwaves 5G Antenna

This promotional video for Gapwaves, a Swedish technology company, uses storytelling and graphical illustrations to explain the value and story behind the brand’s complicated 5G antenna, built with waveguide technology. The visual style and tone of voice are tailored to suit even non-technical audiences. The film addresses three key topics: the problem statement, the company’s solution and the future vision. All three sections share the same likeable, simplified design style and are closely interconnected. That creates a direct link between the world’s macro problems and the micro-solution offered by the 5G product.

Red Dot