Beverage Packaging

Fresh Daily Milk

Fresh Daily Milk is a Korean bakery’s milk brand. The packaging communicates the theme of the brand, which reads “Milk that tastes better with bread”, through iconic illustrations portraying a family enjoying their bread and milk. Each family member is matched to one of the five different product flavours, such as the father, who is eating a baguette and reading a newspaper while sitting in a cup of milk himself, and the mother, who in one hand is holding a croissant and in the other hand a low-fat milk cup with a cow swimming in it. The design thus expresses the key features of the brand effectively via a humorous storytelling approach.

Red Dot