Commercial

Follow

With thrilling chase scenes, the “Follow” TV commercial visualises the message that the new Mercedes-Benz X class is the “First of a New Kind”. The protagonists of the 4K high-resolution film are people of different nationalities and ages, acting in front of various landscapes. They are being chased by CGI-generated rhinos and buffaloes, a flying superhero, spaceships and a cartoon character. Towards the ending, a big monster appears, which, climbing over buildings, also starts chasing the car.

Red Dot

Credits

Client:

Daimler AG Mercedes-Benz Vans, Stuttgart, Germany
Design:

INFECTED GmbH, Hamburg, Germany
Visual Effects Production:

Sven Bensemann Olaia Casal
Visual Effects Supervision:

Yacoob Essack
3D Supervision:

Francesco Campobasso
Character Design:

Julius Brockelmann Jonas Littke
Creative Direction:

Arno Lindemann Lukas Lindemann Rosinski GmbH Hamburg, Germany
Film Direction:

Jan Wentz Hamburg, Germany