Food Packaging

FAMIGO

The name of this olive oil, FAMIGO, is a combination of the words “farmer” in English and “amigo” in Spanish. It conjures up images of a farmer creating a high-quality product through diligent devotion. The oil is distilled in a brown glass bottle and the white label shows an illustration of branches of an olive tree. The restrained design aims to depict the flavour of this product. The box package, containing 12 bottles, is not only used for transport but also for storage. In addition, the upper part can be separated easily along the perforated line and be used as a display stand to sell the product.

Red Dot

Credits

Client:

Farm Factory, Seoul, South Korea
Design:

ATOB, Seoul, South Korea
Project Team:

Chan Kim (Creative Direction) Ho-Kyun Jung (Art Direction) Oh-Seop Kwon (Artwork)