CLEVER°FRANKE
Visual Identity
Eurovision Song Contest 2020
The Eurovision Song Contest is a world-famous TV music show. The 2020 edition was supposed to take place in the Netherlands but had to be cancelled due to the COVID-19 pandemic. The task was to create a range of key visuals that complement the generic Eurovision brand logo. An iconic data-driven identity was developed using special software to honour the long history of the contest in a contemporary manner. The visual identity conveys international openness by connecting the flag colours of the participating countries and creating a unified, yet diverse feel.
Credits
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Client:NPO / NOS / AVROTROS in collaboration with EBU, Hilversum, Netherlands
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Design:CLEVER°FRANKE, Utrecht, Netherlands
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Project Team:Thomas Clever (Creative Direction) Gert Franke (Creative Direction) Roel de Jonge (Graphic Design) Bas van der Burgh (Graphic Design) Jonas Groot Kormelink (Programming) Wilco Tomassen (Programming)
Ben Prins (Graphic Design)
