Beverage Packaging

Driftwell

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The packaging design for Driftwell communicates the concept of a drink tailored to today’s fast-paced lifestyle. As an elegant, enhanced water with carefully selected ingredients, it corresponds to today’s lifestyle, addressing those who no longer have time for themselves. It is characterised as a functional canned beverage and thus establishes a new category. The objective is to help people who are hyperconnected to “unplug and unwind for the day”. Therefore, the design of the beverage can features a friendly and balanced look. The colour concept is also intended to express relaxation and lightness.

Red Dot

Credits
  • Client:
    PepsiCo, New York, USA
  • Design:
    PepsiCo Design & Innovation, New York, USA
Driftwell

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