Corporate Design

Desertec Foundation

A new corporate design was developed for Desertec, an initiative that aims to harness solar energy on a large scale by building solar power plants in the Sahara Desert. The distinctive logo is a stylised representation of the earth with the sun shining on it, the half-circle on the right also forming the letter “D”. The symbolic colours are derived from the company’s activities and are globally understandable: green stands for environmentally friendly energy, yellow-orange for the sun, and beige for the desert sand.

Red Dot

Credits

Client:

Desertec Foundation, Hamburg
Design:

KMS TEAM, Munich
creative direction:

Knut Maierhofer (Managing Partner, Design), Michael Keller (Managing Partner, Creation)
art direction:

Helena Frühauf, Atli Hilmarsson
graphic design:

Jessica Krier
project management:

Sandra Ehm
production:

Matthias Karpf