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Daydreams

This espresso advertisement communicates the drink’s waking-up effect. With the help of illustrations, it tells stories of daydreams that can be triggered by objects of daily use when one is exhausted. The remedy offered is a cup of espresso. This core message is underlined by the slogan “Bye-bye daydreams”. The typography, which looks handwritten, harmonises with the ad’s illustration style. The distinct background colours were chosen to match the different labels of the product.

Red Dot

Credits

Client:

Mymuesli GmbH, Passau
Design:

Leo Burnett, Berlin
creative direction:

Axel Tischer, Gabriel Mattar
art direction:

Felipe Cury
text:

Rodrigo Linhares
illustration:

Halil Mete
account management:

Lennart Wittgen

http://www.leoburnett.de

Daydreams

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