Brand Design,Visual Identity

Daming Palace

Daming Palace, the former political centre and the national symbol of the Tang Dynasty, is located in Xi’an, the oldest city in China. The architecture of this magnificent building complex influenced the construction of palaces throughout East Asia at that time. This brand design was developed to represent the grand scenes of ancient Chinese palaces. A luxurious colour palette underlines a unique visual identity that appeals to people’s growing interest in historical monuments. In addition to the brand logo, a series of key visuals were designed featuring delicate lines that resemble the silhouettes of the individual buildings.

Red Dot

Credits

Client:

Daming Palace, Xian, China
Design:

WWS (Beijing) Cultural Propagation Co., Ltd., Tianjin, China
Project Team:

Daming Palace: Junang Shi (Account Management) Yifei Li (Account Management)

WWS: Chengfu Wang (Art Direction) Peng Chen (Graphic Design) Junjie Zhao (Graphic Design)

Yindi: Yifei Zhu (Account Management) Shiyu Wang (Account Management)