This publication by the comdirect bank AG in collaboration with Handelsblatt Research Institute – an independent centre of excellence belonging to the financial newspaper Handelsblatt – aims to teach anyone who associates terms like “DAX” or “investment strategies” with dull theory a fascinating lesson. It contains the results of a comprehensive study, complemented by a range of interesting facts about equity culture. All of this is attractively presented, resulting in an entertaining read and an equally inviting reference book.
Credits
Client:
comdirect bank AG, Quickborn Johannes Friedemann, Annette Siragusano Handelsblatt GmbH, Handelsblatt Research Institute, Düsseldorf Dirk Heilmann, Barbara Bublik
Design:
buntebrause agentur GmbH & Co. KG, Cologne
Creative Direction:
Olaf Hinz, buntebrause agentur
Art Direction:
Stefan Weyer, Sons of Ipanema, Cologne Karsten Täuber, buntebrause agentur