Client: Hyundai Motor Group, Seoul
Programme Ident
Avrotros Close Up
The starring role in the new ident for Close Up, the flagship documentary programme of Dutch broadcaster Avrotros, is played by a black and white magpie. As a lover and collector of beautiful things, the magpie sets out to gather treasures. Its prized finds comprise the main topics of Close Up: architecture, film, painting, photography, sculpture, design and fashion. The black-and-white clip tells the story with a rapid succession of frames and fast-paced music.
Credits
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Client:Avrotros, Hilversum
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Design:Volta_thinks_visual, Utrecht
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Art Direction:Jan Paul de Vries
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Film Direction/Motion Design:René Gast, GastProducties, Hilversum
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Music/Sound Design:KH Music, Utrecht