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Client: A101, Moscow, Russia
Begründung der Jury
The idea of comparing a wild horse to a racing car, in this case an Audi, is as simple as it is powerful. Thanks to being in black-and-white and featuring impressive slow-motion scenes, “Rodeo” has emerged as an outstanding implementation. The overly congenial sounds and excellent cuts convey the power, beauty and dynamics of the horse – in analogy to those of the sports car – to impressive effect.