Audio Branding

Audi Sound Logo

The aim of this sound design for the AUDI AG was to realise a blend of progressiveness and modernity. Following the maxims of reduction and purism, it intends to symbolise a self-reliant brand spirit on an acoustic level. A pulsating rhythm and vibrant details result in an entire redesign of the typical Audi heartbeat. Through the interaction of various acoustic elements, this sound logo generates an appealing band character that simultaneously embodies a strong corporate community aspect.

Red Dot

Credits

Client:

AUDI AG, Ingolstadt, Germany
Design:

S12 GmbH, Munich, Germany, Klangerfinder GmbH & Co KG, Stuttgart, Germany
Project Management:

Peter Schuhwerk, S12 GmbH
Music/Sound Design:

Florian Käppler, Klangerfinder GmbH & Co KG, Andreas Graf, S12 GmbH
Creative Direction:

Andreas Graf, S12 GmbH, Florian Käppler, Klangerfinder GmbH & Co KG