TV Commercial

ANSSil

The mattress manufacturer ANSSil was founded to provide answers to fundamental questions such as: why do mattresses not last a lifetime? What would happen if you could individually adjust the firmness of a mattress to suit your needs? The company has developed highly flexible mattresses made of strings and produced using 3D technology. For the brand launch, five television commercials were developed, each focusing on one of the key questions which had occupied the company since its foundation. The videos reference the motif of strings, with the animations primarily consisting of minimalist contour lines.

Red Dot

Credits

Client:

ANSSil, Seoul, South Korea
Design:

APOLLO Content Company Seoul, South Korea Loocreative, Seoul, South Korea
Project Team:

APOLLO Content Company: Dongkyu Nam (Executive Producer) Soyoung Kim (Creative Director)

Loocreative: Tackzun Lee (Director) Chase Kwon (Motion) Sumin Kwon (Animation)