User Experience Center of Midea
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User Experience Center of Midea

Principle-driven user experience

 

Established in 2021, the User Experience Center of the Midea Building Technology Institute consists of a team of 19 individuals with various areas of expertise and specialisation ranging from UI and UX design to brand and project management. The different perspectives of the individual members enable the team to find unique design solutions and drive efficient digitalisation processes. In general, the team applies the principles of order, openness and sustainability in everything it does.

Red Dot about User Experience Center of Midea


We believe that collaboration, innovation and continuous improvement enable more positive change for communities and the world.

User Experience Center of Midea

Facts and figures

19

Employees as of 2023

213

Distinctions in the Red Dot Award

2021

Year of foundation

Awarded in

Babies & Children
Bath Design & Personal Care
Household Appliances
Heating & Cooling
Industrial Design & Robotics
Innovative Products
Interior Design & Architecture
Kitchen Design, Kitchen Appliances & Tableware
Smart Products
Apps
Interface & User Experience Design
Ageing & Geriatrics
Architecture, Habitat & Public Space
Bathroom & Hygiene
Culinary & Kitchen
Domestic Aid & Home Appliances
Home, Office & Commercial Furniture
Interaction, UI & User Experience
Interior Design & Architecture
Interior Design Elements
Security

Winning projects 2023

Winning projects since 2011

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