Boundless Imagination

Anyone who calls themselves “DUCTSTORE the design guru” sets the bar high right from the start, and Nontawat Charoenchasri certainly has no lack of determination. He founded his agency in 2005 at the age of just 27, with “DUCTSTORE” summarising the basic philosophy: everything the office designs is seen as a product – from architecture and graphic design to installations. With this multidisciplinary approach, the aim is to push the boundaries of design and counteract the mainstream. In order to still convey expertise in (interior) architecture on the one hand and communication design on the other, “THE OTHERS” was founded as a second studio in 2016. A third business unit, “IAMEVERYTHING”, was launched shortly afterwards, emphasising Charoenchasri’s ambition to simply ignore trends: when global communication trends shifted towards digital, he launched a high-end print magazine that he distributed for free to Thailand’s top creatives, gaining numerous new clients in the process. Both his experience as creative director of Wallpaper Magazine (Thai edition) and his passion for outstanding design stood him in good stead in this endeavour. In the offices today, a 40-strong team realises strong concepts in 2D and 3D, as well as hybrid implementations that combine architecture and graphic design. And so, after many successful years, “the design guru” is proving to be something of a self-fulfilling prophecy …

Red Dot about DUCTSTORE the design guru Co., Ltd.

Our goal was to help visitors understand Jorakay’s brand story, services and products, to create a memorable brand experience and at the same time to provide new inspiration through our design.

Nontawat Charoenchasri