Red Dot: Brand of the Year 2014
Aral AG
Location:
Shaping mobility
Aral stands for tradition and mobility. In 1924, the Bochum-based company invented the world’s first premium-grade fuel. The petrol-benzene mixture was composed of aromatic and aliphatic compounds – the name “Aral” was created from the first letters of these components. Today, the brand, which has been part of BP since 2002, is Germany’s largest supplier of fuels and lubricants. The company operates approximately 2,400 petrol stations where customers can refuel and shop, while its Aral pulse brand provides a well-developed network of ultra-fast charging stations.
Red Dot on Aral AG
We invented the first premium fuel 100 years ago. Today, we are inventing the filling station of the future, one that will develop into a hub of mobility. With an expanded fuel portfolio, ultra-fast charging and attractive convenience shops, we have set the course early on.Achim Bothe, CEO Aral AG