RedBank — A Wise Investment

The currency used at RedBank is creativity, and the return it brings is innovative communication. The day the company was founded in 2017 coincided with International Children’s Day – as co-founder Marwin Ma puts it, “a bunch of people with a child-like creativity came together to form a bank”. The fact that the team occasionally adopts very playful approaches doesn’t preclude a highly strategised way of doing things. “Ingenuity – a creative bank”, as the slogan has it. Ideas in the form of illustrations also are more than welcome here.

RedBank in Interview with Red Dot

Red Dot: In your opinion, how important is illustration to communication?

RedBank: There is no doubt that illustration is becoming ever more important in our work, as it reflects the tastes and aesthetic of the young people of today. We are also constantly working on our drawing technique so that our illustrations convey their message from the inside out and are appropriate to the adverts we design. Yet we obviously always use the stylistic device that best expresses our creativity.

For St. Hubert Oat Milk, you opted for a photo-realistic style that defies the stereotypical image of milking. Can an illustration more easily conjure up an illusion?

An illustration definitely creates a different perception than a photo and allows us to convey creativity in a different way. For St. Hubert Oat Milk, we wanted to create something that looks real without losing the dream-like aspect – a good balance between the real and the virtual.