Health Product Packaging

Zhenshiming Eye Mask

In accordance with consumer groups of young women, this packaging series is divided into a youth type and an adult type, expressed in a simple and interesting visual form. The word “eye” in “eye mask” is visualised as an owl’s face. The capital letter “E” is used for the design, as this is a common form of the Chinese visual acuity chart. The letter is transformed into a smiling face, while the shape of the English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. After opening the box, the full visual chart is revealed on the side.

Red Dot

参与人士

Client:

Petit Bateau, Paris, France
Design:

Beijing Bofly Design Co., Ltd., Beijing, China

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