University: National Taiwan University of Arts, New Taipei City, Taiwan
Packaging
Xiao De Tea
The Xiao De Tea packaging focuses on contemporary design to present the brand values of inheritance and reuse. The combination of a bright yellow lid and a grey concrete box symbolises that a new generation has passed along the “down-to-earth spirit of the tea farmer”. So as to indicate the brand’s honesty and integrity, the material of the outer packaging is made of concrete, which is a simple and straightforward material. The concrete board is only 5 mm thick to keep it light and easy to carry. These firm concrete boards were cut using a tungsten carbide cutting tool and then bonded together with special glue. The packaging can preserve tea leaves and is reusable.
参与人士
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Client:STARDUST DESIGN, Taichung, Taiwan
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Design:STARDUST DESIGN, Taichung, Taiwan
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Creative Direction:Shou-Mei Wang