Client: FUJIFILM Holdings Corporation, Tokyo, Japan
Visual Identity
W’Law
This puristic corporate design was developed for a Swiss law firm. Its partners, Weber and Wicki, present themselves with the unconventional name W’Law. The telling logo embodies a stunningly simple solution: the name has been reduced to a catchy typographic sign. It stands for integrating tailor-made solutions into traditional juristic work within a young company. Realised in monochrome dark blue, the logo possesses an appeal that is equally elegant and unobtrusive.
参与人士
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Client:W’Law Weber Wicki Partners Ltd., Zürich
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Design:Gottschalk+Ash Int’l, Zürich
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creative direction:Fritz Gottschalk
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art direction:Sascha Lötscher
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graphic design:Irmi Wachendorff