Zuiderlicht
Brand Design
Welcome to the world of µ
The brand design “Welcome to the world of µ” was developed for Royal Mosa, a Dutch tile manufacturer. It highlights the innovative properties of the µ tiles as they change in appearance in response to shifting daylight intensity and angle. Starting from the name-giving letter µ of the Greek alphabet, the entire communication is aimed at visualising both the underlying inspiration and the experimental aspects. The brochure features a time lapse of the µ floors documented over a 24-hour period. The website boasts three interactive tools showcasing µ changing in relation to viewing angle, time and environment.
参与人士
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Client:Royal Mosa, Maastricht, Netherlands
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Design:Zuiderlicht, Maastricht, Netherlands
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Graphic Design:Bert van der Veur
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Photography:Gregor Ramaekers, Maastricht, Netherlands
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Digital Concept:Martin Wiersma
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Strategic Planning:Martijn Kagenaar
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User Experience Design:Ron Wiersma
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Project Management:Eric Uijterwaal
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