WE-Tram

South Korea introduced its first public tram, WE-TRAM, in Wirye New Town, adjacent to Seoul, highlighting eco-friendly transport within the city. The name combines ‘W’ and ‘E’ from ‘Wirye’, noting the similarity between ‘WE’ and the Korean syllable ‘wi’, which conveys togetherness. The brand identity’s key visual infinitely extends in both directions, representing WE-TRAM as vital in connecting the town’s three districts. Red Dot Award: Design Concept | Ready For Market | Brand Design and Identity

Red Dot