Corporate Design Relaunch

VECO

VECO is an independent private group based in Lugano, Switzerland, with offices in London, Dubai, Hong Kong and Malta. Since 1973, they have specialised in helping their clients succeed in the private and commercial sectors. The purpose of the relaunch was to transform an almost 25-year-old visual identity into a timeless, more digital-oriented corporate design. During the process, they decided to remove the word “group” and put the company name VECO in a more prominent position. The corporate colours of red and black were kept for recognition. Black-and-white photography was chosen to lend the identity a more refined appearance.

Red Dot