Film Packaging

The Swedish Film Selection

Every year, the Swedish Institute together with the Swedish Film Institute compile a selection of the best contemporary national films. These feature-length documentaries and short films are distributed for non-profit cultural screenings around the world. The task was to redesign the packaging and bring a uniform graphic profile to this series of film box sets. The new look has bright, playful intersecting colour fields which give the design a festive feel and pay homage to classic movie premiere searchlights. The design is carried over to the discs and interactive menus.

Red Dot

参与人士

Client:

Swedish Institute, Stockholm, Sweden
Design:

Kidler AB, Kidler Design Studio, Stockholm, Sweden
Project Team:

Tobias Ottenfelt (Creative Direction) Therese Laurin (Creative Direction)