Pandemic, war, economic crises - 2022 has cost people a lot of strength. To show that the German health insurance company BARMER is an empowering partner in turbulent times, a PR campaign was to be developed that would emotionally charge the new claim "We make you strong".
参与人士
Client:
BARMER, Berlin, Germany
Design:
Accenture Song Germany, Hamburg, Germany
Project Team:
BARMER:
Maurizio Barucca (Head of Marketing)
Axel Müller (Head of Campaign Management & Performance Marketing)
Viola Donald (Senior Marketing Manager)
Accenture Song Germany:
Fabian Frese (Managing Director Creation)
Cookie Peschmann (Executive Creative Director)
Leonhard Keller (Creative Director)
Mark Köhler (Creative Director)
André Martens (Account Director)
Lina Friesdorf (Art Direction)
Bubbles Film:
Martin Warzecha (Producer)
Judith Berger (Producer)
Duran Levinson (Director)