Out-of-Home & Ambient

The Shortcut Billboards

In order to avoid traffic jams, MINI Connected offers a navigation service with real-time traffic information which helps customers to find an alternative route. For the market launch of the new vehicle models, a Berlin-wide out-of-home campaign was linked to a positive customer experience: posters were used on special billboards to lead the way to short cuts for pedestrians. In a creative combination with doors, ladders and stairs, these new short cuts were temporary opened for pedestrians to save time. A video documentary attracted much attention on social media platforms and contributed to the brand-building process.

Red Dot

参与人士

Client:

BMW AG, MINI, Munich, Germany
Design:

SERVICEPLAN GERMANY, Munich, Germany
Chief Creative Officer:

Alexander Schill
Creative Managing Partner:

Matthias Harbeck
Managing Partner:

Christina Antes
Managing Creative Director:

Hans-Peter Sporer
Creative Direction:

Luitgard Hagl
Art Direction:

Michael Lux
Copywriting:

Kornelia Szatko
Film Production:

Ben Föhr (CEO), Stephan Telaar (Film Direction), IT’S US Media GmbH, Berlin, Germany

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