Serviceplan
Out-of-Home & Ambient
The Shortcut Billboards
In order to avoid traffic jams, MINI Connected offers a navigation service with real-time traffic information which helps customers to find an alternative route. For the market launch of the new vehicle models, a Berlin-wide out-of-home campaign was linked to a positive customer experience: posters were used on special billboards to lead the way to short cuts for pedestrians. In a creative combination with doors, ladders and stairs, these new short cuts were temporary opened for pedestrians to save time. A video documentary attracted much attention on social media platforms and contributed to the brand-building process.
参与人士
-
Client:BMW AG, MINI, Munich, Germany
-
Design:SERVICEPLAN GERMANY, Munich, Germany
-
Chief Creative Officer:Alexander Schill
-
Creative Managing Partner:Matthias Harbeck
-
Managing Partner:Christina Antes
-
Managing Creative Director:Hans-Peter Sporer
-
Creative Direction:Luitgard Hagl
-
Art Direction:Michael Lux
-
Copywriting:Kornelia Szatko
-
Film Production:Ben Föhr (CEO), Stephan Telaar (Film Direction), IT’S US Media GmbH, Berlin, Germany
