Client: DZ Privatbank S.A., Frankfurt am Main, Germany
Social Media
The Guy Who Cut Everything in Half
The Deutsche Anwaltverein (German Bar Association) was looking for an eye-catching way to inform about the importance of a marriage contract. Based on the fact that a divorce can cost the participants up to 50 per cent of their belongings, the figure of “Martin G.” was invented, a husband who took “splitting” with his wife literally. In a video on YouTube, “Martin” cut his entire household in halves and later on sold those items on eBay. The story went viral and gained a second wave of attention after its true background was revealed.
参与人士
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Graphic Design:Azim Abasbek
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Executive Creative Direction:Benedikt Göttert
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Creative Direction:Franz Röppischer, Lorenz Langgartner
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Motion Design:Dennis Fritz
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Copywriting:Philipp Stute
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Art Direction:Julius Steffens
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Creative Innovation Direction:Franz Röppischer, Lorenz Langgartner
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Client:Deutscher Anwaltverein, Berlin
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Design:Serviceplan/Plan.Net