At the heart of the Tea Book concept is the idea of visually combining the tranquil atmosphere of reading a book with the enjoyment of tea. The outside of the packaging consists of a multilayered cover paper that depicts the silhouette of mountains in a three-dimensional structure. This refers to the fact that this tea is grown in a mountainous area. Moreover, a tree depicted above the mountains is meant to evoke the association of the tree roots forming a book. On a metalevel, the design points out that the achievements of life are directly related to reading.
参与人士
Client:
Xinliji (Shenzhen) Brand Technology Co., Ltd., Shenzhen, China
Design:
Shenzhen BOB Design, Xinliji Brand Technology Co., Ltd., Shenzhen, China