Packaging Illustrations

Taitung Ja.Bau.Li Coffee

Three series of packaging illustrations were created to promote coffee from Taimali, a rural township in Taiwan. Fog, sun and mountain motifs bring to life the natural scenery where the coffee beans are cultivated. The frequent sea fog in the region gives the coffee a unique and slightly salty flavour, which is visually represented by a grainy illustration style. Using only one bright colour on a greyish background, the illustrations underline the brand’s claim to focus on the essentials. Accordingly, the simplified figures serve as a link to the simple life on the coffee plantation.

Red Dot

参与人士

University:

China University of Technology, Taipei City, Taiwan
Supervising Professor:

Kan-Sheng Lin, Jung-Shun Huang, Hsiao-Chin Wang
Design:

Hui-En Lin, Chih-I Wu, Ying-Cing Wang, Jia-Xuan Lin, Yu-Chien Wang, Yu-Tzu Lin, Department of Visual Communication Design, China University of Technology