Client: Prof. Steinkraus Research Laboratories GmbH, Egestorf, Germany
Beverage Packaging,Brand Design
SUNMAI Craft Beer
Emphasising its Asian origins, the identity for the Taiwanese craft beer company SUNMAI has been introduced as a mixture of contemporary design with a touch of German traditional craftsmanship. It reinterprets the Chinese Hanzi character for “3”, taken directly from the new name, to represent the three main ingredients of the authentic beer-brewing process: barley, wheat and rye. Representing the European beer-crafting tradition, the design has adopted the characteristics of the “Flared serif / Spur serif” font style in Western typography and incorporates it into the Chinese Hanzi character for “3”.
参与人士
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Client:Long Sun Brewing Co., Ltd., New Taipei City, Taiwan
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Design:Onion Design Associates, Taipei City, Taiwan
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Creative Direction:Andrew Wong
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Graphic Design:Fong-Ming Yang