STRUGGLY

STRUGGLY is a digital learning platform that uses insights from neuroscience and pedagogy to help children up to the age of 12 learn maths with the aid of new teaching methods. The platform emphasises a playful approach to learning and engaging with the content. In keeping with this, the brand design and the platform itself feature interactive elements from the field of game design to create a tool that children enjoy using. The logo of three basic, haphazardly stacked shapes in the three primary colours of blue, yellow and red is distinctive, looks slightly wobbly and thus already expresses the approach encapsulated in the claim “Happy Struggling!” An easily legible font, funny illustrations and colourful icons round off the child-friendly brand design.