Brand Design

Shome

Shome is an apartment complex consisting of two 23-storey towers. The brand’s key concepts are family well-being in the environment and the true values of family happiness: harmony, respect and privacy. Therefore, the choice of name pursued the objective of evoking associations with comfort and calmness, nature and silence, which are conveyed on a phonetic level in the interplay with the word home. The brand design is characterised by the corporate colours that were chosen for these associations: lemon evokes happiness and prosperity and is contrasted by black for creating a sense of private well-being.

Red Dot

参与人士

Client:

Velesstroy Ltd., Moscow, Russia
Design:

Smart Heart LLC, Moscow, Russia
Project Team:

SmartHeart: Alexander Oreshonok (Art Direction) Stanislav Okrukh (Creative Direction) Alexander Oreshonok (Graphic Design) Taisiya Rozhkova (Text) Anna Dokunina (Account Management) Daria Oleynikova (Account Management)