Whether Goethe’s exclamation “More light!” was really his last words or not – with the PURE E-LOOP pendant luminaire, it would not have taken a sorcerer’s apprentice to fulfil this wish and make the luminaire glide downwards and shine brightly in an almost magical way. The PURE E-LOOP is a living room luminaire that can be electrically adjusted in height using a remote control. “What fascinated us was how smoothly the luminaire glides up and down,” said the jury. “This is really outstanding” and is made possible by the so-called e-LIFT function, a technology specially developed by the manufacturer. A motor concealed in the ceiling canopy moves the luminaire, which is attached to thin wire cables and weighs around 8.5 kg, up to 350 cm up or down in a single fluid movement. This means it can be lowered over the table for dining, for example, and otherwise used as a ceiling light. The luminaire itself – available in various metal versions – is characterised by its simple circular shape and extremely minimalist design. With this plain, timelessly elegant appearance, PURE E-LOOP can be harmoniously integrated into any interior design. The user-friendly way in which the luminaire is operated was another point that the jurors praised. It is controlled via a handy remote control that echoes the round shape of the luminaire. In addition to height adjustment, it also allows the colour temperature and light intensity to be continuously adjusted by selecting the corresponding symbol and turning the outer ring gently. A memory function also makes it possible to save and recall a favourite lighting scenario. The jury concluded: “The PURE E-LOOP is an extremely interesting and versatile luminaire with numerous setting options, all of which can be controlled intuitively using a small, simple dial. The user experience is particularly high-quality – the smooth raising and lowering of the luminaire at the touch of a button, the simple operation. In combination with the purist aesthetics using high-quality materials, the pendant luminaire is impressive across the board.”
