Client: FUJIFILM Holdings Corporation, Tokyo, Japan
Corporate Identity
Pravda – Home of Business Brands – Uniting Maths & Magic
The Danish agency Pravda builds B2B brands and brings them to life with strategic positioning and award-winning creativity. The new corporate design reflects this approach by infusing the industry’s more traditional elements with bold and colourful visual components. The idea is to take their own medicine and serve as a role model for clients, demonstrating that B2B brands can indeed excite and make a difference.
参与人士
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Client:Pravda A/S, Aarhus, Denmark
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Design:Pravda A/S, Aarhus, Denmark
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Project Team:Karim Froelund Jarrar (Concept) Mette Hejl (Concept) Malene Korsholm (Concept) Michael Bechara Eg (Concept) Sune Busk (Concept) Thomas Toft Nielsen (Film Direction) Uffe Kaaris (Core Design) Mads Elmelund (Art Direction)
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