Client: Deutsche Lufthansa AG, Cologne, Germany
TV Commercial
Popov, the Clown
Produced to celebrate the 60th anniversary of McDonald’s, this commercial revives the “forever young” feeling of the fast food brand. It does so by featuring no less a person than Oleg Popov, arguably the most famous clown in the world. The clip shows sequences of his shows and pays tribute to his eventful career with fade-ins of trophies and newspaper clippings. In the final scene, Popov meets clown Ronald McDonald, a scene in which Popov embodies, in his impish way, the company’s motto “When you make people happy, you never get old”.
参与人士
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Client:McDonald’s Deutschland Inc., Munich
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Design:Leo Burnett GmbH, Frankfurt/Main
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Design:thjnk ag, Hamburg