The redesign of this two-litre bottle focused on its ease of use. More pronounced grooves and a marked indentation in the lower half of the bottle ensure a secure grip and make pouring straightforward despite the heavy weight. These structural elements furthermore make the bottle look dynamic. With this careful redesign, the visual reference to the PepsiCo family is maintained and thus also the recognisable image of the brand.
评审团评语
The redesign of the PepsiCo 2 litre bottle succeeds in delivering a dynamic, functional and user-friendly bottle that easily fits in with the product range.
