Beverage Packaging

Pepsi x EXPO 2020

The special edition “Pepsi x EXPO 2020” shows in three different variations how the themes of opportunity, mobility and sustainability come together. Each topic is allocated a vibrant colour. The abstract design centres around a stylised figure which has deliberately been kept flat in order to encourage open-ended thought and imagination. The design reflects how the future can look very different from one person to another. Each of the three themes also tells a unique story based on different cultures, experiences and backgrounds.

Red Dot