Client: Deutsche Lufthansa AG, Cologne, Germany
Film
“Pass on the change” – The change manifesto
This film illustrates the credo of the agency Mutabor – which is “I’m going to change” – in a creative and experimental way. Various international motion designers were sent the central, circular element of the new corporate design, which they were invited to interpret with maximum freedom. Combined with the request to pass on their result to other artists, this created an open-ended, continuously expanding moving image system. The imagery is supplemented by a soundscape as well as spoken and written statements on the meaning of change.
参与人士
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Client:Mutabor Design GmbH, Hamburg
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Design:Mutabor Design GmbH, Hamburg