Corporate Design,Brand Experience Design

Nykredit – Brand Refresh

Nykredit is one of Denmark’s largest banks and mortgage providers, and, as part of an upcoming public offering, it needed to re-establish its position in the market. With an ambitious digital transformation journey in mind, the new corporate design presents the bank as a service company which is geared to the future. The re-brand is based on the brand idea “one dimension richer”. In order to simplify, sharpen and systematise the brand DNA, new assets were integrated which were able to differentiate the bank visually and inject some life and wit into its communication across branches, social media, the website and the mobile banking app suite.

Red Dot