Brand Design

New Paradigm

New Paradigm is a branding project with a logotype, a social media kit and virtual backgrounds for seminars and conferences. It was developed for an agency that enables companies to transition to digital platforms in the post-COVID era. The brand stands for accepting change and shifting perspective in an unprecedented time. The typography resonates these aspects by originating from a pixel as the smallest element of a digital image and combining squares to flexible slabs. Reduced to the essentials, the brand communication thus underlines that transformation always starts from a small unit, be it a team member, a leader or an idea.

Red Dot