Corporate Design Relaunch

National Art Museum of Ukraine

In order to stimulate the interest of a young audience for the National Art Museum of Ukraine (NAMU), its corporate design was completely overhauled. The new design now shows classical art in a contemporary context by integrating selected motifs from individual paintings of the Museum’s collection which evoke timeless topics such as love, friendship etc. “Released” from their paintings, the colourful motifs provide a stark contrast to the monochrome typography. Seven fonts were created to match each period the different masterpieces belong to. The stylish logo rounds off the design concisely.

Red Dot

参与人士

Client:

National Art Museum of Ukraine, Kyiv, Ukraine
Design:

banda.agency, Kyiv, Ukraine
Creative Direction:

Pavel Vrzhesch
Head of Art:

Egor Petrov
Art Direction:

Illia Pochkun
Strategy:

Yaroslav Serdiuk, Hannah Bosa
Copywriting:

Maryna Cherniavska, Roman Hurbanov
Design Team:

Anton Ivanov, Viktor London, Slava Bondar, Dasha Levchuk, Ilya Shulzhenko, Oleksii Prylypka
Motion Design:

Ganna Iemelianova
Exposition Design:

Ievgen Velychev
Type Design:

Dmytro Rastvortsev
Account Management:

Alina Megyd