MINImalism
评审团评语
The MINImalism poster series inspires through the brilliant translation of the message into images. As the name suggests, the series succeeds in illustrating through minimal means and only in black and white what the new car model is all about. Its sophisticated technology is expressed quite simply through the stripes, which simulate movement while congenially picking up on the well-known stripes from the MINI logo – design that is clever, perfect and skilfully poignant.
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Client:BMW Group MINI, Dubai, United Arab Emirates
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Design:Serviceplan Germany, Munich, Germany
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Project Team:Serviceplan Group: Alex Schill (Global Chief Creative Officer) Michael Wilk (Global Head of Art)
Serviceplan Germany: Lars Holling (Managing Partner) Leif Johannsen (Managing Partner) Patrick Matthiensen (Managing Partner) Pavel Bondarenko (Creative Director Art) Daniel Steller (Creative Director Text)
Tudor Cucu (Senior Art Director) Kunal Gagwani (Senior Art Director) Philip Ziegler (Copywriter) Ann-Kathrin Frohloff (Account Director) Gonca Gorgulu (Account Manager)