medular

The design of this in-house exhibition for Buchholz, a furniture manufacturer for medical practices, focused on creating a customer-oriented presentation of the innovative “medular” furniture system for potential customers. In order to communicate that this furniture system can perfectly integrate into any medical practice, a hands-on experiential world was created, allowing one to discover the various special features of the system. Clear explanatory panels are connected to the individual furniture elements and explain the advantages over conventional construction methods for practice furnishings. An explanatory video, as well as the possibility of a 3D practice tour with VR glasses, visually rounds off the experience.